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By:"Gerald E. Hills"
Published on 1994-01-01 by Praeger Pub Text

Hills addresses the unique relationships between the subjects of marketing and entrepreneurship. The process of business creation and the role of marketing therein is the primary focus, although there are numerous intriguing ideas regarding many related topics as well. There is a rich and scholarly discussion of the nature of entrepreneurship in five different chapters, along with a conceptualization of the interface with marketing. Conceptualizing opportunity identification and recognition offers a new, overdue subject to the marketing discipline and new venture idea screening is also addressed. Research opportunities are identified throughout the book, including in all of the marketing mix areas and marketing strategy as they relate to entrepreneurship and new venture creation and growth. Finally, entrepreneurship in international markets and lesser developed countries, along with the critical role of entrepreneurship in job generation is addressed.

This Book was ranked 23 by Google Books for keyword Entrepreneurship Marketing Book.

Download Marketing and Entrepreneurship PDF Books Free

Download Marketing and Entrepreneurship PDF Free

Download Marketing and Entrepreneurship Books Free

Download Marketing and Entrepreneurship Free

Download Marketing and Entrepreneurship PDF

Download Marketing and Entrepreneurship Books